Gaming & Hobby

Wargames Delivered

OTIF 92% to 98% | Stockouts 22% to 4%

65
Inventory Days
98%
OTIF Rate
4%
Stockout Rate
+40%
Revenue per SKU

The Situation

Wargames Delivered is a multi-brand Amazon e-commerce reseller operating in the tabletop gaming and hobby space. The business sells wargaming miniatures, hobby supplies, and related accessories primarily through Amazon, also operating under the names Wide Supply Goods, JDR Brands, JDR Distribution LLC, and Ludus Bellum.

The business model is structurally different from a standard DTC brand -- it operates as an inventory-driven distribution business, sourcing hundreds of SKUs across multiple suppliers. Amazon is the primary sales channel.

The business was not failing -- it was leaking opportunity everywhere. The core issue was a lack of visibility and structure across a large, fragmented SKU catalogue.

  • Hundreds of SKUs with no unified inventory view
  • Multiple suppliers with unknown or untracked lead times
  • No purchase planning or replenishment logic
  • High stockouts on top sellers
  • 20% of SKUs driving approximately 70% of revenue -- but those SKUs were most frequently out of stock

Our Role

Embedded operations team running day-to-day purchasing, inventory management, and supplier coordination across the full catalogue.

  • Purchase planning and reorder decisions
  • Supplier follow-ups and lead time tracking
  • Backorder prioritisation
  • Channel inventory synchronisation
  • Vendor-level planning and allocation management

Engagement Phases

Phase 1 -- Visibility

0-60 Days
  • Created master SKU database across all supplier lines
  • Mapped supplier lead times for every active vendor
  • Applied ABC classification to the full catalogue
  • Identified the 20/70 concentration -- top SKUs were most stockout-prone
95
Inventory Days
from 110
95%
OTIF
from 92%
14%
Stockout Rate
from 22%

Phase 2 -- Control

3-9 Months
  • Reorder automation based on demand and lead times
  • Channel inventory synchronisation across all platforms
  • Vendor-level planning and allocation agreements introduced
  • Replaced reactive purchasing with structured replenishment
80
Inventory Days
from 110
97%
OTIF
from 92%
7%
Stockout Rate
from 22%
+25%
Revenue per SKU

Phase 3 -- Scale

12-24 Months
  • Supplier allocation agreements for priority SKUs
  • Bulk purchasing optimisation
  • 3PL efficiency improvements
  • Business shifted from catalogue reseller to inventory-optimised distribution engine
65
Inventory Days
from 110
98%
OTIF
from 92%
4%
Stockouts
from 22%
+40%
Revenue per SKU

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