One of One Brands
Active Engagement -- End-to-End Supply Chain
The Situation
One of One Brands is an e-commerce holding company operating a portfolio of subscription-based supplement brands. The business model is built on monthly recurring revenue -- acquire customers once, retain them long-term through product quality and brand differentiation.
The portfolio includes Mood Magic (saffron gummies for kids, rebranding to Mellow), Glow Strip (glutathione strip supplement, rebranding to Divine), and Micro Ingredient (astaxanthin supplement). The strategy is private label rebranding -- new packaging and brand presentation applied to existing production lines, without altering the core product.
A growing subscription portfolio with no centralised supply chain management. Rebranding projects were under-resourced operationally -- no single owner on timelines, no structured process from supplier quote to warehouse delivery, and no system keeping production, packaging, and logistics in sync.
Our Role
End-to-end supply chain ownership across all active rebrand projects. Our mandate covered everything from sourcing and dieline management through to final warehouse delivery and UGC seeding coordination.
- Supplier sourcing: quotes, MOQs, and production lead times
- Dieline acquisition and management with China team
- Designer coordination with enforced 5-day design turnaround
- Technical proofing and dimensional verification
- Production coordination with parallel go-aheads
- Timeline management via Gantt charts in Lark and Notion
- Air vs. sea freight decisions based on store velocity
- UGC seeding allocation (10-20% of initial stock)
- Unit economics tracking against target ROAS
Engagement Phases
Phase I -- Selection & Viability
Days 1-2- Requested all available dielines from the China team
- Presented curated list based on brand fit
- Sent approved mood board to suppliers; received quotes (unit cost, MOQ, lead times)
- Ran unit economics calculation: Product + Packaging + Shipping + Duty vs. Target ROAS
Phase II -- Design & Proofing
Days 2-5- Proactively gathered nutritional labels and technical specs from the factory
- Sent dielines and labels to designer with a 5-day deadline
- Sent final flat designs to the China team for technical proofing
- Coordinated 3D renders for marketing and UGC use
Phase III -- Production & Integration
Variable- Issued parallel go-aheads: product manufacturing and packaging production kicked off simultaneously
- Coordinated packaging factory shipping finished materials directly to the co-packer
- Monitored the resealing phase -- original product placed into new branded packaging
Phase IV -- Logistics & Seeding
Final Phase- Moved sealed batch to China warehouse
- Coordinated UGC seeding allocation (10-20% of stock) with the UGC Manager
- Determined main stock shipping method (air vs. sea) based on store velocity and inventory position
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